/* =========================================================================
   placement.solutions — persona page styles
   shared by all 7 /for/<icp> pages
   ========================================================================= */

.persona-hero {
  padding: 80px 0 56px;
  border-bottom: 1px solid var(--border-soft);
}
.persona-hero .breadcrumb {
  font-size: 13px;
  color: var(--text-tertiary);
  margin-bottom: 24px;
  display: flex; align-items: center; gap: 8px;
}
.persona-hero .breadcrumb a { color: var(--text-tertiary); }
.persona-hero .breadcrumb a:hover { color: var(--text-primary); }
.persona-hero .breadcrumb .sep { color: var(--border-strong); }

.persona-hero h1 {
  font-size: 56px;
  line-height: 60px;
  letter-spacing: -0.025em;
  margin: 0 0 20px;
  font-weight: 600;
  text-wrap: balance;
}
.persona-hero h1 .accent { color: var(--color-brand); }
.persona-hero .sub {
  font-size: 19px;
  line-height: 30px;
  color: var(--text-secondary);
  max-width: 720px;
  margin: 0 0 32px;
  text-wrap: pretty;
}
.persona-hero .cta-row { display: flex; gap: 12px; align-items: center; }

/* recommendation pill at top of hero */
.persona-rec {
  display: inline-flex; align-items: center; gap: 12px;
  padding: 8px 14px;
  background: var(--surface-raised);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius-md);
  font-size: 13px;
  color: var(--text-secondary);
  margin-bottom: 24px;
}
.persona-rec .price-tag {
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--color-brand);
  font-weight: 500;
}

/* pain/value section */
.pv-section {
  padding: 80px 0;
}
.pv-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  margin-top: 40px;
}
.pv-col h3 {
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--text-tertiary);
  margin: 0 0 16px;
  font-weight: 500;
}
.pv-col h3 .num {
  display: inline-block;
  width: 18px;
  color: var(--color-brand);
}
.pv-col .lede {
  font-family: var(--font-serif);
  font-size: 22px;
  line-height: 32px;
  letter-spacing: -0.012em;
  color: var(--text-primary);
  margin: 0 0 32px;
  text-wrap: pretty;
}
.pv-list { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 24px; }
.pv-item {
  display: grid;
  grid-template-columns: 32px 1fr;
  gap: 16px;
}
.pv-item .pv-mark {
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--color-brand);
  padding-top: 4px;
  font-weight: 500;
}
.pv-item h4 {
  margin: 0 0 6px;
  font-size: 16px;
  font-weight: 600;
  letter-spacing: -0.005em;
}
.pv-item p {
  margin: 0;
  font-size: 14px;
  line-height: 22px;
  color: var(--text-secondary);
}

/* demo block */
.demo-section {
  padding: 80px 0;
  border-top: 1px solid var(--border-soft);
  background: var(--surface-sunken);
}
.demo-frame {
  margin-top: 40px;
  background: var(--surface-raised);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-elev-2);
  overflow: hidden;
}
.demo-chrome {
  display: flex; align-items: center; gap: 8px;
  padding: 12px 16px;
  background: var(--surface-page);
  border-bottom: 1px solid var(--border-soft);
}
.demo-chrome .dots { display: flex; gap: 6px; }
.demo-chrome .dots span {
  width: 10px; height: 10px; border-radius: 50%;
  background: var(--border-strong);
}
.demo-chrome .url {
  margin-left: 16px;
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--text-tertiary);
  background: var(--surface-sunken);
  border: 1px solid var(--border-soft);
  padding: 4px 10px;
  border-radius: var(--radius-sm);
  flex: 1;
}
.demo-chrome .badge {
  font-family: var(--font-mono);
  font-size: 11px;
  color: var(--color-brand);
  letter-spacing: 0.04em;
}
.demo-body {
  padding: 24px;
  min-height: 360px;
}

/* pricing recommendation */
.pricing-rec {
  padding: 64px 0;
  border-top: 1px solid var(--border-soft);
}
.pricing-rec-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  margin-top: 32px;
}
.rec-tier {
  padding: 20px;
  border: 1px solid var(--border-soft);
  border-radius: var(--radius-md);
  background: var(--surface-raised);
}
.rec-tier .plan {
  font-size: 12px; letter-spacing: 0.06em; text-transform: uppercase;
  color: var(--text-tertiary);
  margin-bottom: 8px;
}
.rec-tier .price {
  font-size: 24px;
  font-weight: 600;
  letter-spacing: -0.012em;
  margin-bottom: 4px;
  font-variant-numeric: tabular-nums;
}
.rec-tier .price .per { font-size: 14px; color: var(--text-tertiary); font-weight: 400; }
.rec-tier .for {
  font-size: 13px;
  color: var(--text-secondary);
  line-height: 20px;
}

/* persona chrome – top contextual bar */
.icp-stripe {
  background: var(--color-ink);
  color: var(--color-bone);
  padding: 8px 0;
  font-size: 12px;
  letter-spacing: 0.02em;
}
.icp-stripe .inner {
  max-width: 1320px; margin: 0 auto;
  padding: 0 32px;
  display: flex; align-items: center; gap: 16px;
}
.icp-stripe .pin {
  font-family: var(--font-mono);
  color: var(--color-brand-gold);
  font-size: 11px;
}
.icp-stripe a { color: var(--color-bone); border-bottom: 1px dotted var(--color-slate-500); }
.icp-stripe a:hover { color: var(--color-ivory); border-color: var(--color-ivory); }

/* ============ demo: lateral feed (legal media) ============ */
.lf-row {
  display: grid;
  grid-template-columns: 32px 1fr auto;
  gap: 16px;
  padding: 16px 4px;
  border-bottom: 1px solid var(--border-soft);
  align-items: center;
}
.lf-row:last-child { border-bottom: 0; }
.lf-av {
  width: 32px; height: 32px;
  border-radius: 50%;
  background: var(--color-brand);
  color: var(--color-ivory);
  display: grid; place-items: center;
  font-size: 12px;
  font-weight: 600;
}
.lf-av.av-2 { background: var(--color-graphite); }
.lf-av.av-3 { background: var(--color-brand-gold); color: var(--color-ink); }
.lf-meta .t1 { font-size: 14px; line-height: 20px; }
.lf-meta .t1 strong { font-weight: 600; }
.lf-meta .t1 .sep { color: var(--text-tertiary); margin: 0 6px; }
.lf-meta .t2 {
  display: flex; gap: 6px; flex-wrap: wrap;
  margin-top: 6px;
}
.lf-actions { display: flex; gap: 4px; }
.lf-action {
  padding: 4px 8px;
  border: 1px solid var(--border-soft);
  border-radius: var(--radius-sm);
  background: var(--surface-page);
  font-size: 11px;
  color: var(--text-secondary);
  display: inline-flex; align-items: center; gap: 4px;
}
.lf-action:hover { color: var(--color-brand); border-color: var(--color-brand); }
.lf-confidence {
  display: inline-flex; align-items: center; gap: 6px;
  padding: 2px 8px;
  border-radius: 999px;
  font-family: var(--font-mono);
  font-size: 11px;
  font-weight: 500;
}
.lf-confidence.high { background: rgba(31,107,74,0.12); color: var(--color-conf-high); }
.lf-confidence.med  { background: rgba(176,130,45,0.14); color: var(--color-conf-med); }
.lf-confidence.low  { background: rgba(110,117,133,0.14); color: var(--color-conf-low); }

/* ============ demo: firm comparator (amlaw) ============ */
.fc-grid {
  display: grid;
  grid-template-columns: 200px repeat(3, 1fr);
  gap: 0;
  border: 1px solid var(--border-soft);
  border-radius: var(--radius-md);
  overflow: hidden;
}
.fc-cell {
  padding: 12px 16px;
  border-bottom: 1px solid var(--border-soft);
  border-right: 1px solid var(--border-soft);
  font-size: 13px;
  font-variant-numeric: tabular-nums;
}
.fc-cell:nth-child(4n) { border-right: 0; }
.fc-grid > div:nth-last-child(-n+4) { border-bottom: 0; }
.fc-cell.head {
  background: var(--surface-sunken);
  font-weight: 600;
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  color: var(--text-tertiary);
}
.fc-cell.row-label {
  background: var(--surface-sunken);
  font-weight: 500;
  color: var(--text-secondary);
  text-transform: none;
  letter-spacing: 0;
  font-size: 13px;
}
.fc-cell .delta-up { color: var(--color-conf-high); font-size: 11px; margin-left: 6px; font-weight: 500; }
.fc-cell .delta-dn { color: var(--color-danger); font-size: 11px; margin-left: 6px; font-weight: 500; }
.fc-cell.heat-hi { background: rgba(31,107,74,0.10); }
.fc-cell.heat-lo { background: rgba(178,58,58,0.08); }

/* ============ demo: heatmap (litigation finance) ============ */
.heat-wrap {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 24px;
}
.heat-svg {
  background: var(--surface-page);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius-md);
  padding: 16px;
}
.heat-legend {
  display: flex; gap: 12px; align-items: center;
  margin-top: 12px;
  font-size: 11px;
  color: var(--text-tertiary);
}
.heat-legend .swatches { display: inline-flex; }
.heat-legend .swatches span { width: 18px; height: 12px; }
.watchlist {
  background: var(--surface-page);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius-md);
  overflow: hidden;
}
.watchlist .wl-head {
  padding: 10px 14px;
  border-bottom: 1px solid var(--border-soft);
  font-size: 12px; letter-spacing: 0.04em; text-transform: uppercase;
  color: var(--text-tertiary);
}
.watchlist .wl-row {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 12px;
  padding: 10px 14px;
  border-bottom: 1px solid var(--border-soft);
  font-size: 13px;
  align-items: center;
}
.watchlist .wl-row:last-child { border-bottom: 0; }
.watchlist .wl-row .firm { color: var(--text-tertiary); font-size: 11px; }

/* ============ demo: quarterly cover (consultancies) ============ */
.qcover {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 24px;
}
.qcover .pdf-card {
  aspect-ratio: 8.5 / 11;
  background: var(--color-ivory);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius-md);
  padding: 32px;
  position: relative;
  display: flex; flex-direction: column;
  box-shadow: var(--shadow-elev-2);
}
.qcover .pdf-card .ribbon {
  position: absolute;
  top: 32px; right: -8px;
  background: var(--color-brand);
  color: var(--color-ivory);
  padding: 4px 12px;
  font-size: 11px;
  letter-spacing: 0.04em;
  font-family: var(--font-mono);
}
.qcover .pdf-card h5 {
  font-family: var(--font-serif);
  font-size: 28px;
  line-height: 34px;
  margin: 24px 0 8px;
  font-weight: 500;
  letter-spacing: -0.012em;
  color: var(--color-ink);
  text-wrap: balance;
}
.qcover .pdf-card .meta {
  font-size: 12px;
  color: var(--color-slate-500);
  font-family: var(--font-mono);
  letter-spacing: 0.04em;
  margin-bottom: auto;
}
.qcover .pdf-card .footer {
  display: flex; gap: 12px; justify-content: space-between;
  font-family: var(--font-mono); font-size: 11px;
  color: var(--color-slate-500);
  border-top: 1px solid var(--border-soft);
  padding-top: 12px;
}
.qcover .embed-card {
  background: var(--surface-page);
  border: 1px solid var(--border-soft);
  border-radius: var(--radius-md);
  padding: 20px;
  display: flex; flex-direction: column;
  gap: 16px;
}
.qcover .embed-chart {
  flex: 1;
  background: var(--surface-sunken);
  border-radius: var(--radius-sm);
  padding: 16px;
  position: relative;
}
.qcover .ec-label { font-size: 12px; color: var(--text-tertiary); letter-spacing: 0.04em; text-transform: uppercase; }

/* ============ demo: probability watchlist (exec search) ============ */
.pw-row {
  display: grid;
  grid-template-columns: 32px 1fr 100px 80px;
  gap: 12px;
  padding: 14px 0;
  border-bottom: 1px solid var(--border-soft);
  align-items: center;
}
.pw-row:last-child { border-bottom: 0; }
.pw-row .pw-bar {
  height: 6px;
  background: var(--surface-sunken);
  border-radius: 999px;
  overflow: hidden;
}
.pw-row .pw-bar > div { height: 100%; border-radius: 999px; }
.pw-row .pw-pct {
  font-family: var(--font-mono);
  font-size: 12px;
  text-align: right;
  font-weight: 500;
}

/* ============ demo: book-of-risk (insurance) ============ */
.bor-grid {
  display: grid;
  grid-template-columns: repeat(8, 1fr);
  gap: 4px;
}
.bor-cell {
  aspect-ratio: 1;
  border-radius: 3px;
  display: grid; place-items: center;
  font-size: 9px;
  font-family: var(--font-mono);
  color: var(--color-ivory);
  cursor: pointer;
}
.bor-cell.b-1 { background: rgba(178,58,58,0.85); }
.bor-cell.b-2 { background: rgba(178,58,58,0.5); }
.bor-cell.b-3 { background: rgba(176,130,45,0.7); }
.bor-cell.b-4 { background: rgba(176,130,45,0.4); color: var(--color-ink); }
.bor-cell.b-5 { background: rgba(31,107,74,0.4); color: var(--color-ink); }
.bor-cell.b-6 { background: var(--color-bone); color: var(--color-ink); border: 1px solid var(--border-soft); }

/* ============ demo: peer benchmark (banking) ============ */
.pb-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 13px;
}
.pb-table th {
  text-align: left;
  padding: 10px 12px;
  background: var(--surface-sunken);
  font-size: 11px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--text-tertiary);
  font-weight: 500;
}
.pb-table td {
  padding: 12px;
  border-bottom: 1px solid var(--border-soft);
  font-variant-numeric: tabular-nums;
}
.pb-table tr:last-child td { border-bottom: 0; }
.pb-bar {
  display: inline-block;
  height: 6px;
  background: var(--color-brand);
  border-radius: 2px;
  margin-right: 8px;
  vertical-align: middle;
}

/* ============ responsive ============ */
@media (max-width: 980px) {
  .persona-hero h1 { font-size: 38px; line-height: 44px; }
  .pv-grid, .pricing-rec-grid, .heat-wrap, .qcover { grid-template-columns: 1fr; gap: 32px; }
  .fc-grid { grid-template-columns: 140px repeat(3, 1fr); }
}